Career Branded Content

CAREER BRANDED CONTENT

Your new resume will be career branded based on future aspirations, and will adhere to ATS,
SEO and career development industry standards. The first page will provide a career snapshot and the
whole document will be structured so information-overloaded recruiters can navigate and digest the content.

We’ll partner with you to ensure your resume and any other career branded collateral makes you
professionally shine. Be prepared for us to draw out job achievements and career assets you’d might not have considered.

FULL-VERSION RESUMES

Your new resume will be career branded based on future aspirations, and will adhere to ATS, SEO and career development industry standards. The first page will provide a career snapshot and the whole document will be structured so information-overloaded recruiters can navigate and digest the content.

We’ll partner with you to ensure your resume and any other career branded collateral makes you professionally shine. Be prepared for us to draw out job achievements and career assets you’d might not have considered.

Can we also please reorder the LinkedIn profiles and company pages content so they are immediately after Full-Version Resumes, as these are the three most popular products.
Can we also please add another image for LinkedIn company pages, for consistency.
The self-developed Career Branding MATTERS Framework is applied to help us
to interpret, identify and define your optimal career branding, underpinned by both personal and professional
values and drivers, enhanced by your career background and experience, and aligned with your professional goals and aspirations.
A personalised career brand will aid you in competing with AI,
from helping you to stand out against AI-produced resumes to ensuring you’re found and engaged with in online searches.
Did you know that click-through searches have significantly declined alongside the escalation in AI-generated online information feeds?
This project component will involve a one-hour virtual session where
we’ll collaboratively draw out key career brand elements, followed by me providing you with a career
brand strategy briefing to be applied across your collateral and communications to ensure clear, consistent and constant career branding.
Published in global digital
BRAINZ Magazine, this framework has left many clients feeling informed, inspired and empowered about their unique career brand.

LINKEDIN PROFILES

With over 1 billion members across 200+ countries, your LinkedIn profile needs to ‘shine’ if it’s going to stand out and expand your business and career prospects.

Using concise, engaging language, as well as future-focused career branding and keyword optimisation, we’ll create a brand-selling LinkedIn profile that increases your business connections and magnifies you in search results.

The end result will be a notable increase in career-quality viewings and connection requests. And you’ll also be provided with tips on how to optimise your LinkedIn presence.

LINKEDIN COMPANY PAGES

There’s plenty of hype out there about the importance of a well-written LinkedIn profile for career advancement purposes. Yet the impact of a professionally crafted, engaging and interactive LinkedIn company page doesn’t seem to win as much attention.

A strategically written, keyword optimised LinkedIn company page that continually shares insights and engages with and addresses follower and customer needs has numerous benefits for most businesses. These include:

Stronger Brand Presence And Credibility
Clearer Company Ideology
Foundation For A Growing Customer Base
Opportunity To Show Industry Depth Of Knowledge
Attraction Of The Right Employee Fit
Access To Online Community Feedback
User Traffic To The Website And Other Social Media.

As part of this project, you’ll be provided with tips on how to optimise your LinkedIn company page.

NETWORKING RESUMES

This is a condensed, one-page version of your original resume, for you to use as an ‘elevator pitch’ (ideal for connecting and networking purposes). Networking resumes are often used in place of a full traditional resume when meeting with contacts or attending events where you will be networking.

A networking resume is a shorter, more succinct summary of no more than a single page in length. This way, you can quickly and easily give contacts the highlights of your experience without getting bogged down in too much detail. Infused with your personal brand, this document helps to round out your professional history with some personality, aiding you in building connections with contacts in your network.

COVER LETTERS

A standardised one-page cover letter is an opportunity to better personalise your application. It will help you to showcase your complementary ‘soft’ skills – those that confirm why you’re an ideal employee fit.

Along with your resume, the cover letter is insightfully customised to the specific position/job type you’re after, to get you through to the first recruitment stage (i.e. the job interview).

ENOTES

While a standard one-page cover letter may be requested as part of a specific job application, you may want to consider using an eNote for less formal recruiter and/or prospective employer engagement.

As eNote is well aligned with the digital scan-reader, they are more concise as well as more efficient in terms of providing immediate information. They have been referred to as the ‘why me’ statement as well as the SMS of the job application process.

You should consider using an eNote in place of a cover letter when directly emailing recruiters and/or prospective employers, and when uploading onto a job board.

KEY SELECTION CRITERIA

Some employment organisations, particularly government and academic, require selection criteria responses in addition to a resume and cover letter.

With our in-depth knowledge of the STAR methodology, we’ll help you to adequately answer each selection criterion based on your experience and expertise.

This will be in full compliance with the selection criteria, specifications and word limits. This includes the type of document that is used to address the criteria.

PROFESSIONAL BIOGRAPHIES

Commonly regarded as collateral used by those who take their brand seriously, a professional biography provides your career story along with your core professional offerings in a narrative format.

In a professional biography project, you will receive both a full-page and 500-word version, to enable you to use the biography across various platforms and contexts (e.g. for websites, tender submissions or conference presentations).

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